Since the year 1991-92, Deepali &Hemal Jahanara are in the field of fashion designing and are established amongst the top rank designers of Gujarat. They also take pride to possess the first fashion studio in the region.

The press and media has appreciated and given due recognition to Deepali & Hemal's efforts in the field of fashion designing and given widespread publicity for their achievements and merits.

They also contribute knowledge on this subject in the form of regular columns and write-ups in the Times of India, Indian Express and other leading newspapers and magazines.