Besides designing, Jahanara Deepali & Hemal is a name synonymous with crafts revival and is well-known in Gujarat for the unveiling of the dieing arts. Since the beginning, they firmly believe that there is an enormous wealth that lies untapped in our past. With this realization, they initiated and involved themselves in deep research of our rich culture. They started their research work in the year 1994 and almost completed in 2001. During these years, they traveled in the internal and remote parts of almost all Indian states and personally studied the original arts as well as finding actual 'Karigars' and 'Ustaads' (artisans). In the context of a particular states culture, they sincerely tried and took up the challenge to restructure, revive and reproduce the dieing arts of different regions of India.

Out of these, some of the traditional motifs and old art forms of embroidery are very rare to see in the recent times. They have visited various museums and referred and studied many art-related books, old paintings, carpets, antique article-like 'Moghut's', caps, sword-cases, 'Mojri's' and the garments of the 'Raja-Maharaja's'. Besides these, they also went through old sculptures, contemporary styles of furniture and antique jewellery. Inspired by all these, they translated the theme of these art forms, which relate to today's fashion clothing.

The outcome of this mixture and the mix-n-match theory of both designers resulted in fabulous embroidery, which is the strength of Deepali & Hemal. Both also make real embroidery that uses real gold, silver and real jari.

Despite all their efforts and reaching a certain landmark, both still believe that their search is not over yet and there is a lot more to be unveiled in the future.